Artists can expand market at 2012 Bethesda Fine Arts Festival
April 1, 2012 by James
The 2012 Bethesda Fine Arts Festival, on Saturday, May 12, 10am-6pm, and Sunday, May 13,10am-5pm, draws local and out of town artists to Norfolk, Auburn, and DelRay Avenues. With free admission, plenty of free parking, and live entertainment, the festival is a huge draw for both buyers and sellers. As many as 10,000 people are expected.
Only 130 artisans are invited to participate. A great way to continue exposure beyond the show itself is for them to have brochures, postcards, and business cards for interested visitors to take home.
Most people won’t buy a piece of furniture on the spur of the moment, but if handmade furniture appeals to them, a postcard – with a high quality photograph of, for example, an eye-catching dining table, along with the artist’s contact information – may be just the right reminder when they’re ready to buy.
Alternatively, the portrait photographer could use a brochure with examples of the photographer’s work, fees, and turnaround time – and of course contact information – will be invaluable when the family starts planning a photo session.
Nearby cafés could use flyer printing to invite visitors to stop in for a break, and the bands that perform often use poster printing with booking information for anyone who might need music at an upcoming event.
Whether it’s a solitary artisan displaying at fairs around the country or a local company, if a business wants to extend its marketing reach, a professional printing company can help get a well-crafted pitch out to a wider market.