Witch’s Hat weaves brewing magic in South Lyon
April 14, 2013 by Sarah
Potential Plymouth entrepreneurs should follow the example set by Ryan and Erin Cottongim, owners of the Witch’s Hat Brewing Company in South Lyon, which is set to pick up an award.
Once the idea of owning a brewery came to the couple, it carefully charted a course to success. At an entrepreneurship meeting, the Cottongims became acquainted with an organization that helped them put together a business plan enabling them to find funding for their venture. On May 2 of this year, that same organization will recognize them formally.
The Michigan Small Business Technology Development Center (MI-SBTDC) selected 12 companies from among 13,000 small businesses to receive its Best Small Business Award. Companies under consideration were those that received confidential counseling and training from the MI-SBTDC in the past year, and Witch’s Hat Brewing Company was among those chosen.
Criteria for selection included jobs created, an evolved and improving business strategy, increased sales, and continued association with the MI-SBTDC.
Witch’s Hat Brewery, through hard work and careful branding, has created eight jobs and is looking for a new, larger location so it can expand its operations. Normally, the brewery keeps about 12 brews on tap, as well as selling Growlers in six varieties. Due to an excellent job of branding, an accomplishment that using custom stationery printing hastens, the breweries, and hence South Lyon, are on the map of craft beer enthusiasts’ places to visit.
Moreover, interaction between the community, as evidenced by the brewery’s invitation to local musicians to provide entertainment, has resulted in a firm base of loyal local customers.