The most effective ways to boost a banner campaign
August 26, 2013 by Sarah
There are many great ways to advertise a company with printed media, including posters and flyers. Banner campaigns are also becoming more popular. Ideal signage to use at a company premises or on the road at a trade show, there are many ways in which they can deliver excellent results.
When well executed and delivered by a professional print company, the results of banners can exceed expectations too. From presenting a creative, striking and image of innovation to simply helping a business stand out from the competition, there are a number of benefits.
A banner campaign is an in-your-face kind of marketing medium, leaving customers and potential customers in no doubt as to who is responsible for what they are reading. This is how it should work in any case. With brand awareness so important to build, banner campaigns can be extremely effective.
Brand awareness is most rapidly achieved by creating a relationship with the customer. It is also all about showing a firm’s personality – that unique quality that makes it different to its competitors. Banners are the perfect canvas to deliver this.
Call and they will answer
Banners are a great way to make a statement; offering the potential to go big and bold and really deliver an impactful message. As they often take up a good deal of space, they are pretty hard to miss. However, there is far more than just presenting a colorful design with bog-standard text.
The design of a banner campaign needs to be just a little more subtle than that. The best way to do this is with a call to action. Customers are used to advertising and marketing these days so campaigns do not just have to stand out and be recognized, they have to give instruction and advice; or there is simply nothing for modern customers to respond to.
A colorful life
While subtlety is important in terms of text, color must be used intelligently for maximum effect.
Striking colors and images have a huge role to play in the success of a banner campaign. Already large of course, the brighter and more impactful a banner is, the more noticeable it will be to a customer. Using the services of a reputable print company will ensure the right balance of strike and subtlety will be achieved.
Timing is everything
The success and failure of many a banner campaign can be boiled down to one basic element: timing. It is critical to so many things in business of course – whether taking the right opportunities at the right time or bidding in a tender process.
For a banner campaign to be really successful, the ability to tap into local trends or, for a more extensive campaign, national and global trends, is a huge bonus. By connecting with the ways in which people are currently thinking and talking, you’ll be sure to gain an immediate response. Keep on top of what is happening and your banner campaign will be sure to benefit from a head start.