Five tips for brochure design
August 22, 2013 by James
Getting the design of company brochures right is essential for the effective selling of products and services. There are certain steps you can take to make sure the design works, though. With the help of a reputable local print company too, the brochures could prove even more successful.
Here are five tips for brochure design that are proven to work. Correctly executed and with the right consumer groups targeted, they could provide a significant boost for your company.
Be brief and concise
Much in the same way that people browse websites these days, customers want to find what they are looking for quickly in a brochure. As such, keeping the details as brief and informative as possible is key to brochure success.
Similarly, whilst images have an important role in brochure design, a toned down approach is often better. Too many pictures make brochures look cluttered and can get in the way of each other. A professional printer will be able to find just the right balance.
Promotion, promotion, promotion
A brochure is all about promoting a company and its core business of course. However, it’s important to promote the right parts as well. This means guiding the customer to the places they need to look.
Adding such things as stand-out comments and clear calls to action will help a great deal. Again, professional print shops are best placed to give information and feedback on what would work best for each individual company.
Make it readable
Creating a brochure that is easily readable for the customer may seem a rather obvious tip. However, all too often, this is not the case. Font styles, sizes and colors need to be chosen with the reader in mind.
Big, bold, and bright text does have its place in printed marketing, but not necessarily in brochures. One popular font which has all of the right qualities is San Serif. However, it can help to look at the brochures of other firms and see what you find appealing about them.
Leave it blank
Printing a completely blank brochure will not work particularly well. However, having a blank space in a brochure is important. Much as with being careful with the use of images, not overloading a brochure with text improves flow and customer experience. The reader may also want to take notes and they’ll need space to do so.
Create an impact
In order to be effective, a brochure needs to have a positive impact on the potential customer, and the above tips will help with this. However, it is also about how the brochure works. It needs to be easy to use, which is why the traditional book format is so popular.
Impact can also be achieved using innovative designs; a brochure which can be read back to front is a good example. Extending pages can also create an impression. It is all about offering something which sets your business apart from the competition while retaining the feel of your brand image.