Charlotte print companies suit creative marketing to a T

May 10, 2017 by  

Charlotte, North Carolina is a vibrant city with a huge assortment of businesses serving every niche imaginable. In such a busy market, it can be hard for a company to find a way to stand apart from the crowd, and one way print companies in Charlotte can lend a helping hand is by printing promotional T-shirts that go well beyond a typical staff uniform. These market a company, and if designed well, they will be something people really want to wear, and they may even be willing to pay for the privilege of doing so.

T-shirts are a popular item of clothing that lend themselves well to being printed with a promotional design that will get the brand out in the public’s eye. These can be so effective that some businesses will even pay people to wear them, creating “walking billboards” that can reach a wide audience for a minimal cost.

When designing the shirts, it’s wise to keep the concept simple and uncluttered, and also make sure it is a good match to the company being marketed. Humor can be very effective, but its best to keep it subtle. The goal is to come up with a shirt people will want to wear because they like it, as the more it is worn, the more it will promote a company, both locally and around the world. It can include unique components of a business’s brand, such as unique colors, font styles or other design elements, which helps to build awareness of it in the community, however large or small it may be.

While T-shirts may sound simple, they have a lot of promotional power, and in some cases, their original concept can far outlive their marketing campaign. For example, the popular ‘I ♥ New York’ shirt, which was first originally released in 1977, is still popular today and worn by people all over the world who are actively advertising the city as a tourist destination of choice each time they wear it. Why shouldn’t ‘I ♥ Charlotte’ be just as iconic? The technique gives a company a way of reaching as many people as possible while stretching a company’s marketing budget as far as it can.

When planning which graphics to include, it’s a good idea to keep in mind that most printers use a CMYK (cyan, magenta, yellow, key (black)) printing process, so designs crafted with this method will provide the best quality results. This being said, its staff can accept virtually any design and convert it to a format it can use. It can also provide helpful advice and assistance, leading to an effective promotional T-shirt.

When selecting the shirts to be printed, paying a little extra for top quality can make a big difference. The more people enjoy wearing them as they go about their day, they more effective they will be.

In today’s crowded marketplace, creative advertising can help a business to catch the attention of potential customers. Printed T-shirts, produced by print companies in Charlotte , can be a simple way to make this happen.


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