Local businesses hoping to draw a crowd at Quaker State 400

June 26, 2012 by  

Businesses in and around the Louisville area are hoping to bring in a little extra business as this year’s Quaker State 400 race approaches. The race, which is a part of the NASCAR Sprint Cup Series, will take place this Saturday, June 30, at the Kentucky Speedway in Sparta, located just northwest of Louisville.

Popular events such as the Quaker State 400 draw in a large amount of fans from all across the United States. Businesses in Louisville and surrounding areas often take advantage of the opportunity by advertising special promotions to coincide with the event. Local printing companies may find themselves with extra orders as local businesses call upon them for banner printing, poster printing, and other printing services at this time.

Some of the regular crowd at Rick’s First & Last Tavern, located in Sparta, recall last year’s Quaker State 400. Many remember that they were unable to make it to the race and other destinations because of the traffic gridlock that occurred as a result of the more than 100,000 fans visiting the area. Harry Smith, a resident in Sparta, recalled that the interstate was backed up coming and going. He said that everything just seemed to be at a standstill. This was both a good thing and a bad thing for local businesses, as race fans brought in new business. However, the standstill prevented others from visiting. April Gould, who is an employee at Rick’s First & Last Tavern, said they did well last year but they are hoping to bring in even more business this time around.