When a customer comes into a store looking for a product or they are browsing online, they often pick up or request a catalog that they take home and look through at their leisure before making a decision on what to buy.
A catalog is a very valuable resource for a business. It allows a business to put all of their products or services, or in the case of a large retailer or manufacturer a segment of their wares or services, into an easy to handle and read format. For some businesses, the retail floor space required to show all their products would be so large and expensive that it is financial prohibitive. However, catalog printing that not only shows in photographs the products or services off to their best advantage but can also list and show the different colors and sizes available, together with all the information regarding contact details: name and address of the company, phone/fax number, website, email, and delivery, returns, terms and conditions, that customers need to make a purchase.
Catalogs are not only produced for retail customers but are also produced for manufacturers and wholesalers to provide to their customers. Catalogs range from a simple folded single page up to 40 pages as standard, but bespoke catalog printing can be produced by catalog printers to customers own requirements. The standard sizes for catalog printing are:
5-1/2” x 8-1/2” ~ 8-1/2” x 11” ~ 11” x 17”
A catalog works in conjunction with other business media and is a constant advert for the products or services a business offers and is a permanent source of information. A catalog can be the sales representative permanently sited in a customer’s location selling a product or service. As catalog printing is so important to a business then it makes sense to approach a professional catalog printer who can advise on every aspect of the printing process from design, artwork, logo, choice of photographs to include, the correct paper to use, colors, inks, and binding.
Finding professional catalog printing that is right and one that you can trust is not always an easy task. Personal recommendation from another business or colleague naturally goes a long way but you can also contact a trade body who can recommend printers in your area. A professional printer will have invested in high technology printing equipment and choice of raw materials as well as in highly skilled staff and will have trained all their staff in good customer care service.
Whilst there are catalog printers who have physical premises in business or manufacturing parks there are some people who prefer to shop online looking for printers from the comfort of their office or home. A website is almost a mandatory requirement for all businesses and allows customers to get quotes, play around with templates, upload photographs or artwork as well as downloading proofs, and produces a beneficial source of income for printers. Some printers, in fact, only have an online business so that their prices are among the best available.