Local brewers toasting new law

March 26, 2012 by  

Many people consider California to be wine country but a change in state law is leading to an emerging microbrew and beer tourism industry in cities like Torrance. Fledgling breweries seeking to serve clientele within their facilities were prohibited from doing so unless they satisfied restaurant grade health regulations, whether the breweries served food or not. Achieving compliance added tens of thousands of dollars in operating costs that most breweries could not afford.

According to Tom McCormick, executive director of the California Craft Brewers Association, quoted in the Daily Breeze, it was completely unnecessary, branding the decision as ‘overkill’ when there is no food being served. Legislators agreed and passed a bill sponsored by the California Craft Brewers Association that sought to change the law. Mr McCormick explained that the bill went through unanimously in favor and that it was simply common sense.

The economy has prompted many people to pass on luxury resorts, cruises and cross country trips in favor of exploring their local sites. Three small craft breweries from Torrance have benefitted from this change in law and new renewed interest in local shops. Breweries provide an educational experience for the entire family. Visitors of any age are allowed to observe the brewing process, while adults, over 21, are allowed to sample the craft. These brewers usually include snacks and other drinks in a hospitality room.

Local print companies can help this emerging source of tourism by providing marketing sources like flyer printing. The owners of the breweries will be able to give them customers and help them spread the word about their brew selections and family oriented tours.