Temecula sees improved tourist numbers
March 28, 2014 by James
Temecula is making itself known as a destination that welcomes those migrating Canadians, residents that is, not geese. Figures show a boost in Canadian visits in the first two months of the year.
They are getting lots of encouragement to visit Old Town and Wine Country from the Temecula Valley Convention & Visitor’s Bureau.
Two-and-a-half years ago, the Visitor’s Bureau began a targeted campaign to market the area in Canada, and the effort has paid off according to marketing manager, Annette Brown:
“We’re really getting the word out that there’s a Southern California Wine Country an hour away from Palm Springs.”
Radio spots, ads, and brochures directly mailed to Canadian cities, have made a difference. In January and February last month, the bureau logged 77 Canadian visitors to Old Town. That number rose to 145 during the same time period in 2014.
Whether a wine and gift shop or a print company specializing in custom products for the retail industry, a growing tourist trade is a welcome development. President Corinna Coram, head of the Old Town Temecula Association, a merchants’ group, pointed out that local shop owners are fond of visitors north of the border because they arrive at a time when business in the historic district is in the post-holiday slowdown. She said:
“Absolutely, we love them! They’re just absolute blessings to Old Town.”
It’s not just business owners cooing over the uptick in Canadian guests, the visitors are equally excited. Marcie Van Weenen from Edmonton, Canada, who comes to Southern California with her husband Steve each year, said about her Temecula stay:
“I just love the place. We spent the whole day… and had a good time.”