San Diego illuminated by the 41st Bay Parade of Lights
November 23, 2012 by Sarah
The boating community in San Diego is eagerly preparing for a holiday tradition in the bay, as the San Diego 41st Bay Parade of Lights is less than a month away.
The parade will begin at Shelter Island and proceed by Harbor Island, then to the Embarcadero and Seaport Village, and finally to Ferry Landing in Coronado.
Over 100 boats are expected to participate in this festive holiday experience. Each year the event has a theme, with 2012’s being ‘Our 41st Anniversary, USS Santa Claus.’ The event planners acknowledge the contribution of the USS Midway in assisting in choosing the theme for this season.
With lavish decorations and amazing light displays, each boat registrant is participating to win a grand prize package worth $4,000 – a cruise on Star Clippers. Other fantastic prizes will also be awarded at the conclusion of the parade of lights.
Judging categories consist of four components: originality, music, lighting, and special effects. Judging is based on a scoring system from 1 to 5 in each category.
Many events of this nature work directly with printing companies to produce announcement materials such as using postcard printing to promote the event in advance. Postcard distribution can be handled by placing postcards at outlets, in display racks, and consumer visited locations willing to make them available. Postcards are inexpensive, yet an effective form of advertising to create interest and boost attendance.
The event is scheduled for December 9 and December 16 with fireworks beginning at 5:30 pm. It will take place until 9:30 p.m. each night.