Burr-Eatery rolls into Napa
April 4, 2013 by James
A new food truck, Burr-Eatery, rolled into the Napa Valley and surrounding area last month.
Aaron Bullington, who is a former manager at the Fatted Calf Charcuterie in Napa, decided to start his new enterprise after his experiences in Sonora, Mexico, where he lived with his wife, Isla, for around a year. He realized that the real tortillas he sampled there were nothing like what he was familiar with in California. He said:
“A true tortilla should be so thin you can read through it. Super stretchy and stuffed with authentic regional braises, not chewy carne asada or carnitas.”
After tasting authentic, south-of-the-border burritos, Bullington purchased a burrito-mobile (Sonoran style) and now prepares authentic burritos using organic butter from the Sierra Nevada dairy, lard purchased from Fatted Calf Charcuterie, sea salt, organic flour, filtered water, beef supplied from the Five Dot Ranch, pork from Heritage Foods, and organic beans and cheese.
He prepares the burritos in the Bounty Hunter kitchens located in Napa and sets up his burrito-mobile in San Francisco at Streatfood Park. Bullington said he hopes to introduce even more burrito-mobiles in the North Bay. He points out that, despite their daintiness, his burritos are highly flavorsome.
Owners of mobile-businesses, such as food trucks, may choose to advertise throughout the area with flyer printing. They may also use poster printing on the side of their trucks to attract the attention of customers, or even business card printing to spread the word about their business throughout the area.