Mixed reception at grand opening of new Laguna Niguel grocery store

February 11, 2012 by  

Laguna Niguel residents have a new place to buy what the company calls “green” groceries. Fresh & Easy Express in Orange County opened its doors earlier this month to excited customers who were eager to check out the new market. Employees wore green shirts that are representative of the stores organic products.

Some union workers are upset about the store locating in the community. Representatives of the United Food and Commercial Workers Union were on hand on opening day urging shoppers not to go inside. A union spokesman claimed that Fresh & Easy Express has twice been convicted in federal court for harassing its workers.

Fresh & Easy Express stores are not represented by the UFCWU, however, employees at the Laguna Niguel branch are certainly free to join a union, according to Brendan Wonnacott, director of neighborhood affairs for Fresh & Easy. So for they have opted against unionizing, Wonnacott added.

Store items range from fresh homemade goods to exclusive wines. The grocery chain says its smaller size makes it more convenient and allows for personal service that isn’t always available at regular supermarkets. Fresh & Easy Express products don’t contain artificial colors or flavors or added trans-fat, according to the company. The new market could take advantage of brochure printers to display an array of its food items.

A ribbon cutting ceremony was held recently for the new Fresh & Easy Express which is located at 28985 Golden Lantern. Fresh & Easy donated $1,000 to Art and Creativity for Healing, Inc. during the grand opening festivities. The non-profit organization supports emotional well-being through creative and artistic expression.