British band launches new album at Burbank Studios

November 12, 2013 by  

One Direction, the UK boy band, is teaming up with Clear Channel Media and Entertainment to launch its new album, ‘Midnight Memories’.

The One Direction iHeartRadio Album Release party will take place at the new events and music venue of Clear Channel, located at The Burbank Studios. The event will be hosted by Ryan Seacrest.

The new compilation is due to be released on November 25. During the release party, the teenyboppers will perform one of the tracks from their record. The group will then spend time with Ryan Seacrest to answer questions about the album, analyze what the meaning is of the tracks, and discuss the actual recording of the music.

On the day of release, the half-hour broadcast will be aired on close to 100 Clear Channel radio stations in the U.S. Live streaming will also take place on Yahoo Screen, while The CW Network will air the interview and performance on television. The President of National Programming Platform from CCM+E, Tom Poleman, said that the new iHeartRadio Theater at Burbank is the ideal setting for One Direction to share the launch of the new album with their fans.

In the lead up to the album launch, there will be promotional materials distributed around the U.S., including banner printing and other print services. Niall Horan, a member of the boy band spoke of his excitement about the celebrations. According to Horan, the group is looking forward to performing some of the tracks and spending time with Ryan Seacrest.

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