Radiothon and auction raise funds for Caterina’s Club
December 30, 2013 by Max
Once again, radio station KRI 640 has helped boost the coffers of Caterina’s Club, a locally run charity.
On December 12, the KRI Radiothon raised $151,119 in addition to 21,375 pounds of pasta and and sauce. Caterina’s Club was started by local chef Bruno Serato, owner of The White House restaurant here in Anaheim. Named after his mother, the foundation feeds homeless “motel children” an evening meal every day.
This year’s radiothon was the most successful one to date, with people stopping by The White House all day long to make their donations of cash or food. The organization feeds several hundred children in Anaheim, Stanton, and Buena Park a nutritious meal featuring a hot pasta dish with vegetables seven days a week. Caterina’s Club is looking forward to including 250 kids in Garden Grove.
KRI’s fundraising for the foundation, while impressive, was not the projects sole source of income this month. The Fresh Produce & Floral Council holds an annual holiday auction to raise money for charity. This year the FPFC selected Caterina’s Club to be the recipient. On December 4, the 2013 auction raised over $116,000 at the Sheraton Hotel, Cerritos, California. Moreover, the club has joined the SpendingShift. Platform, which provides an app permitting consumers to make donations throughout the day as they make purchases.
For many charities, the greatest difficulties are informing the public of their existence, routinely reminding them of the need and making contributing convenient. While not the only way to solve these problems, flyer and brochure printing are still among the most common.