Orange County Lawyer delivers pleasant surprise to Chance Theater
February 7, 2014 by James
A new venue, which replaces the Chance Theater’s old 49-seat facility, has been named the Bette Aitken Theater Arts Center in honor of a benefactor’s wife, and holds its first show today.
Orange County lawyer Wylie Aitkens’ £250,000 donation, combined with monies the company had raised, makes a total of $575,000 toward the company’s goal of $700,000. Aitkens, who is also serving as the arts council’s chairman, made the announcement at the ceremonial opening of Chance’s new 150-seat theater.
With the Aitken donation, the company will be able to immediately begin phase two of its expansion, which includes a scenery shop, a 49-seat cabaret, and additional classrooms. Once the Chance has reached its $700,000 goal, upgrades to technical equipment, such as sound and lights will be made.
The new theater will hold its premiere show today with a musical version of Aristophanes’ comedy ‘Lysistrata’, titled “Lysistrata Jones”. It runs through March 9, and five additional shows will be offered throughout the year.
Advertising is very important to small theater groups and needs to be accomplished as inexpensively as possible. Promotional poster printing is one option, while a postcard to be sent to former patrons who have requested to be kept informed is another way to drum up publicity about the new venue and its shows.