Brochure printers biggest customer are probably involved in the tourist industry, for no matter where you are in the world as a tourist, visitor or resident then you are bound to find colourful eye-catching brochures along with the more plain variety in a wide variety of locations. Tourist information offices, hotels and accommodation providers, attractions and museums, usually have racks or shelves filled with brochures suggesting a multitude of options to enjoy in the area and beyond.
Brochures, or pamphlets as they are sometimes called, can also be found in local government offices, law offices, housing providers, and leisure facilities like swimming pools and cinemas, giving information on services provided or available as well as opening hours, charges, etc. They can also be found in health centers, doctors’ surgeries, and hospitals giving you advice and information on health related matters. Even your local bar, restaurant or take away has brochures available for customer to browse the menu and place orders in person, on the internet or by ‘phone.
With such a plethora of outlets for a brochure, printers are kept busy producing them in batches of hundreds or thousands of copies. Brochures are one of the main products printers supply on a regular basis to their customers.
The most common form of brochure is a single sheet folded in half and printed on both sides, resulting in four panels/pages and called a bi-fold, but they are quite a variety of brochure types available. A tri-fold that is the same as a bi-fold but folded in three, resulting in six panels/pages. There is also an accordion or Z-fold, a C-fold, along with several other types. Maps or photo collages are folded up to six times.
Booklet type brochures comprise of multiple sheets of paper bound together and there are several methods used to collate the panels/pages together:
• Saddled stitched – stapled on the folded edge
• Perfect bound – like a paperback book
• Spiral bound
• Cover with folded flaps
The majority of brochures are printed using the four-color method on quality glossy paper resulting in a colorful eye-catching design. Generally, brochure printers use the offset method of printing which allows large quantities of brochures to be printed at a reasonable cost. In fact, professional brochure printers can design and print a bespoke brochure to their customer’s specific requirements.
However, a business sometimes only requires a small quantity of brochures and there are several software packages available that enable brochure printers to print using a normal office computer. Individuals wishing to produce a small quantity of brochures, say for example to see their own home, can also purchase software packages and use their home computer printer produce these.
Internet printers can also produce and supply brochure at reasonable cost and offer an alternative to printers found in the high street or business park. Whilst many businesses prefer to speak in person to a printer and check each stage of the production, there are many who are happy to do all this from the comfort of their office.