Alexandria citizens to learn the trade with fair

September 7, 2012 by  

The 2012 National Trademark Fair will take place at the United States Patent and Trademark Office headquarters and admission to the fair is free. Last year, over 15,000 people attended this two-day event.

The fair will feature children’s workshops, seminars, and educational exhibits from some well-known companies, such as UPS, Mattel, and NASA. There will also be costumed characters representing various trademarks, inflatables for the children, and themed displays. Seminars will cover such topics as intellectual property, how to apply for a trademark, what mistakes to avoid when applying, how to avoid buying counterfeited or pirated products, and an introduction to the USPTO website.

Those exhibiting at the fair will no doubt be working with Alexandria printing companies to prepare for the popular event. A large banner highlighting a company’s trademark would definitely bring interested persons to the exhibit booths, as people will be drawn to a trademark they admire or know well. A printing company will also probably have worked with each of those companies to help them develop their trademark designs, which are used on all company stationery and company packaging.

Due to be held October 19 – 20 from 10:00 am – 5:00 pm each day, the fair is likely to highlight the fact that trademark, or brand, is extremely important to a company. Most of the successful products in today’s world have a unique and identifiable trademark and this fair will probably bring that home to all who attend.

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