On Tuesday, May 15th and Wednesday, May 16th SIGA will be hosting its Business Development Conference at The Westin Michigan Avenue Chicago Hotel located at 909 North Michigan Avenue in Chicago, Illinois.

Today, the print market demands that imagers look beyond the printing services they provide and must become a partner with both the brand manager and the retailer. In order to do this, the print franchise owner and employees must understand the core customer and be able to introduce and implement successful experiences in the retail market. They must understand this so well that it may seem they understand it better than the retailer themselves. Working as a team in this partnership will bring forth increased retail understanding and profitability.

Participants in this conference will learn how to build and forge partnerships and increased customer loyalties, how to find the right kind of partnerships to increase all profitability, how to add value to both sides of the partnership so it can more to the next level, how to integrate goals and tactics using branding campaigns, and how to navigate important critical factors in new markets, as well as how to improve the ways the vendor procurement process is driven.

Although many of these topics are covered as part of the training when you purchase a print franchise, people looking to start a print business could benefit by the information being offered at this conference. For additional information, to register, or to find out pricing, please visit the SIGA website or call 888-385-3588.