Latest Xerox Technology Helps Minuteman Owners Grow Their Business
By Tom Watson, Minuteman Press Field Marketing Representative serving NJ, CT, and NY
On September 10, 2015, I accompanied North Arlington franchise owner Amir Djabini and his wife Farrah aboard the Spirit of Manhattan out of Weehawken, NJ for a dinner cruise sponsored by Xerox. Once aboard the boat, I ran into our Wall, NJ franchise owner Chris Maguire, who was invited by Xerox to do a testimonial about the Xerox Versant 80 printers that he purchased this past May when the Versants first came out. Chris was actually one of our first New Jersey franchisees to be a part of the new Tandem Package that Xerox was offering to Minuteman owners.
How to find the most worthy franchise opportunities for your money
Do not be intimidated by the costs involved in franchising. To become a franchise owner a financial investment will be necessary, so the pursuit of the most intelligent investment needs to rule the early process of research into the many corporations more than willing to take your money and have you carry their banner. The reality is that all franchisors are NOT “created equal”, so you will enter dangerous territory dotted with franchise scams if your goal is to find the cheapest or the trendiest ways into franchise opportunities. Finding the jewels among the rocks in this arena is possible only with a determination to squeeze value out of every aspect of your journey into entrepreneurship, starting at the beginning.
Minuteman Press Franchise Q&A with Brooklyn Entrepreneur Wayne Herman
The Minuteman Press Franchise Review sat down with Minuteman Press franchisee Wayne Herman, who has owned his center in Brooklyn since March 2008. Wayne’s Minuteman Press franchise serves New York City clients with a wide range of digital print, design and marketing services.
Minuteman Press franchise owner Wayne Herman reveals some of the secrets to his small business success in New York City.
In this candid conversation, Wayne shares his story about what it’s like being a small business owner in the highly competitive NY Metro area, explains why he chose to franchise with Minuteman Press, and reveals just some of his entrepreneurial secrets to success.
Digital print, design and marketing specialists reveal their answers
All products and services need to use print advertising, ideally in a variety of ways, to effectively reach customers. This fact is has been demonstrated many times over in studies that reveal a basic human inclination which evokes great appreciation for the time, effort, craftsmanship and personalization that results in print media in its various forms. So any marketing program failing to feature traditional printed efforts is missing a huge share of potential revenue, meaningful connections and online traffic.
At the same time, to deny the omnipresent force of online marketing channels would be a ripoff of efforts to reach a wider audience, all too willing to connect with the brands they truly need. It takes a combination of online and offline marketing to make a true impact with today’s customers in all industries.
How outstanding signage, window graphics and lobby displays sell for you
Human interactions are so deeply affected by first impressions that it is wise to say that this translates over to the image of your business as it projects not only to incoming customers, but to strolling pedestrians and passing motorists as they get their first glimpse of your brand. Bold, creative, attractive signs, window graphics and lobby displays work together as part of a silent but powerful sales force, helping your business stand apart from the competition and thus encouraging growth. A study published by the Chamber of Commerce indicates that customers are more likely to make purchases from a business that they are familiar with or have “heard of before”, so proper investments in the image your physical location displays can effectively plant seeds for future sales. Further, our modern economy is a consumer-driven machine in which billions of dollars are expended annually and a major percentage of this money is the result of transactions that occur in the retail and business services industry; this is where businesses depend a great deal on well-planned and professionally produced on-premises signage and displays so they can avoid any unnecessary decline in valuable consumer traffic.