When economic downturn is experienced, it is often the case that certain sectors of business are particularly badly hit by financial uncertainty, whilst others find silver linings in the overall cloud. Franchise printing businesses continue to swell in numbers during the rough and smooth times alike. Their target markets are almost limitless, and demand for their services is not depleted by adverse economic conditions. On the contrary, downturns can actually serve them well if they take a consultative approach to their sales activity.
Minuteman Press franchise printing businesses thrive on the fact that there are not many organizations, across most business sectors and sizes, that do not have regular requirements for point of sale and stationery materials. Since it began offering franchise opportunities in 1975, business has boomed in more than 920 different locations based on the cost effective, high quality and reliable provision of consumable products for sales and marketing purposes.
Some businesses require bulk production of brochures, catalogs, newsletters and magazines several times a year. The needs of other businesses might not extend far beyond requirements for business cards, letterheads and company Christmas cards. Yet businesses are few and far between that do not require any printed materials at all. Newcomers to franchise printing might be worried that belt tightening economies may adversely affect the marketing spends of their customers, resulting in a knock on effect on their own businesses. To their relief, they often find that this is not necessarily the case.
Franchise printing companies regularly find that economic downturn results in an increase in the collateral requirements of numerous businesses. When the going gets tough, many business owners and their marketing representatives find it even more important to shout about their products and services from the rooftops. Dented consumer confidence increases competition in each and every marketplace. Savvy marketeers are more than aware that if they do not up their games they are in danger of flying under the radar, as many of their competitors will be going the extra mile in order to protect and increase their market share.
Therefore, many organizations do not simply cut their marketing spends as a knee jerk reaction to challenging market conditions. They understand that marketing during down times can contribute to their continued prosperity even more than during boom times. Many also go down the route of sales and special offers when money is tight, in order to retain their existing customers and also to entice new customers away from their competitors. Such offers and promotions are usually available for limited periods only. Franchise printing businesses that can offer great price points and outstanding customer service actually find that many of their customers need more printed materials from them on a more regular basis.
Franchise printing companies under the Minuteman Press banner are equipped with all of the tools they need to offer premium quality products and service at exceptionally competitive price points. This is due to the franchisor’s long standing and well reputed industry experience and consequent bulk buying power.