On Wednesday, August 15th, the “Drawing Web Traffic: Increase your Audience, Grow your Business” workshop will take place at the SCORE office located at 500 West Madison Street, Suite 1150, in Chicago, Illinois. This session will start at 8:45am and run until 12pm.

This workshop is focused on internet marketing that will assist business owners who are just starting to set up marketing campaigns online. There will also be assistance available to those who already have online marketing campaigns operating that could use improvement. Throughout this session, participants will learn how to market their businesses better to generate more traffic, obtain more customers, and increase their sales potential.

The workshop will provide guidance on understanding the sources of web data, how to monitor marketing campaigns, and knowledge on key statistics used when running an effective marketing program. There will be information on Pay per Click ads, what you are paying for and what you get, as well as information on how to stay on budget and avoid the gigantic pitfalls. Social media aspects using Twitter, YouTube, and Facebook will be discussed in detail.

John Farley will be the instructor for this workshop. He is Walker Sands Communications Director of Web Development in Chicago.

For people thinking of buying into business franchise opportunities , this workshop may ensure that a business’ marketing campaign is strong and effective. Admission is free, but online registration is required. For more information or to register, please visit SCORE Chicago’s website or call its office during normal business hours.